"Fly fishing's best kept secret." That's the way we've been described by one of our industry's leading journalists. But then, we're not so secret anymore and, more importantly, we've been here long before fly fishing was an "industry". At Green River we're still craftsmen and fly fishers. And though we've grown we will never become part of that industry where factories produce cookie-cutter rods on an assembly line. We remain dedicated to that same intention with which we began: A small shop committed to produce the best fly rods our hands and technology can produce. As you look through these offerings please notice that they don't change with the new year as car and dishwasher manufacturers do. No hype, no changing slogans. Ever. We do though add rods to that listing as our capacity and your requirements change and always continue to improve our existing product - so that if you've liked our rods before, you'll love the new ones.